ProperEcom

ProperEcom helps investors acquire and operate profitable e-commerce businesses — sourcing off-market deals, auditing them, and managing brands post-acquisition across Amazon, Shopify, and Walmart. I built their marketing site in Webflow, translating their Figma designs into a pixel-accurate, easy-to-maintain build.

Context

ProperEcom's audience is investors evaluating six-figure acquisitions, so the site had to look and feel credible from the first scroll. They had a complete Figma design and needed it implemented in Webflow so their team could keep iterating on content without a developer.

The Challenge

Faithfully translating a detailed Figma design into Webflow — consistent spacing, typography, and components across every page and breakpoint — while keeping the class structure clean enough that future edits by the team wouldn't degrade the design.

The Solution

I implemented the site in Webflow with a systematic class naming structure and reusable components mirroring the Figma design system, responsive layouts tuned per breakpoint, and editable content areas so the team can update copy and sections directly.

The Outcome

The delivered site closely matches the original Figma designs, and the ProperEcom team manages and evolves their content independently in Webflow.